Reality, Readership and Quitting Social Media

Social media has worn out it's welcome for me. I have been around long enough to know what you see is not what you get.

Take a moment and think about the follower with the always friendly face. Is he the ultimate connector in your Twitter stream? Think about a reader who <hearts> you out of the blue? Does she even know a thing about you?

These social faces are not real. Guaranteed.

Once upon a time, I didn't feel this way. Now, I have spent enough time in social communities that my social media radar is tuned in for those who are in it for themselves. They are the ones chasing recognition, buying "likes," and doing whatever it takes to advance their Klout score. Why people why?

Do me a favor, if you can't be nice to your friends, protect confidences and respect your readership - log off right now. Your readers are more than a number to be tossed around to impress others. Oh, don't believe your own press.

I simply don't have an interest in being part of this side of social. Some days, it's all I can do to not stop engaging completely.

Social media, you've been good to me. I just can't quit you, yet.

Photo credit: iStockphoto

Social Media, Monitoring and the HR Professional

In the social media bedroom, there are far too many HR professionals still hiding out in the bathroom. HR professionals, it's time to get out, face the social world around you and above all, be the change.

That was <generally> the message delivered in a series of mini presentations for 50 Shades of Social at HR Florida last week. I had the pleasure of joining Mike Vandervort and panel members Amanda Hite, Steve Boese, Trish McFarlane, Joe Gerstandt and Jason Lauritsen in sharing social media tools, tips and perspective.

I prepared my slides and when I went to upload and saw they wanted us to use the HR Florida template, compliant rule follower that I can be, I ditched my original slides, changed my format and posted away.

Here are my original slides . . . .

. . . .  and my message on social media monitoring. Whoa HR pros, don't you dare interpret monitoring as policing social media use. Think of monitoring as listening to social media chatter about you and your organization.

There are many tools that monitor social media chatter and while they vary in their approach and methodology, they are the same in that they go to social medial sites you specify, grab content you want, arrange it and deliver it to you. Here are 20 free, awesome social media monitoring tools courtesy of Social Brite.

If you were asked to present 3 slides, 3 minutes on a social media tip or tool for HR professionals, what would you share?