Dan Schawbel knows branding. And I don't. That's why he has a personal branding magazine. And I don't. Yet he asked me to submit an article to the February issue of his magazine. And I did. And it's out now.
Personal Branding Magazine (paid subscription) is about becoming so important to your company, your customers and the people around you, that they can’t live without you. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, this issue explores how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.
Branding is not about spin and it’s not about polish. Say that sentence out loud because I am. Personal branding came across to me as an inauthentic way to “clean up the storefront,” that separated the message from the person and got in the way of connection. I say “came” because my thoughts are changing, ever so slightly, and I am going to read this cover to cover to check out the ideas of others, learn from what Laurie Ruettimann has to say about Becoming a Brand at Work, and read the interview with Alexandra Levit.
You can check out the free Sample issue containing 8 articles total, including how to be an authority, blog SEO and how to grow, polish, and protect your future, subscribe, or visit the Personal Branding Magazine Facebook page for more information.