Why Blogs Matter

I was lucky enough to attend the Minnesota Recruiters Conference #11 last Friday and I got to speak about something I thoroughly enjoy . . . blogging. The conversation was great and best of all, I had fun.

In hindsight, and considering the audience, I could have prepared more specific comments for the recruitment side of things but nonetheless, here's what I had to say:  

Bottom line: blogs offer visibility, expertise through engagement, and connection and are a key part of any social media strategy.

Many thanks to Paul DeBettignies for the opportunity and for continuing to raise the bar on delivering value and connection.