Achieve Business Goals with Seeing Red Cars

The littlest things can make the biggest difference: a kiss here, a Godiva chocolate truffle there, or a little extra Penzeys vanilla sugar on french toast anywhere.

It's a seemingly little thing that forms the foundation of Laura Goodrich's book, Seeing Red Cars. Seeing Red Cars is based on the Seeing Red Cars training film and provides a road map to achieving your business goals by getting more of what you want - not less of what you don't want.

Did you get that?

Getting more of what you want - not less of what you don't want is a subtle distinction and shift in mind set that makes a world of difference in achieving your goals.

Let's talk about red cars. I had one once. My little red Acura was a sporty little number and , while I had it, it seemed like everyone had red cars too. Go figure! Doesn't it always seem to happen that way?

It does, and that's the very reason Laura used this metaphor for her book.

"Seeing Red Cars is a metaphor for focusing on what you want. It acts as a visual trigger to remind you of the positive outcomes you are striving for and, when you stray off the track, to jog your memory back into the the present and refocus on what you want personally and professionally."

I can't read a book for understanding without marking it up and turning back corner pages <hence my struggle with my Kindle and Nook> and I marked a number of points in this book. When it comes to achieving business goals, here are 3 points that caught my attention: 

1. Change happens with "intention and consciously repetitive step-by-step action,"
2. Focusing on individual "I wants" during a crisis can lead to proactive decision making, and
3. Everything in the section, "Insights from Brain Research."

This is more than a good read. Laura puts you to work as she guides you through the development of well-rounded personal and professional "I Want" statements and show you how to "turn actions into outcomes." I picked one professional want and worked through the exercises. I saw where I was on track in some areas and where I was selling myself short in others.

Bottom line: if you are looking for a subtle shift in perspective that could make a world of difference for you and your goals, test drive Seeing Red Cars today.

Why Blogs Matter

I was lucky enough to attend the Minnesota Recruiters Conference #11 last Friday and I got to speak about something I thoroughly enjoy . . . blogging. The conversation was great and best of all, I had fun.

In hindsight, and considering the audience, I could have prepared more specific comments for the recruitment side of things but nonetheless, here's what I had to say:  

Bottom line: blogs offer visibility, expertise through engagement, and connection and are a key part of any social media strategy.

Many thanks to Paul DeBettignies for the opportunity and for continuing to raise the bar on delivering value and connection.